The GS insight: Once you experience the most elevated form of something, it is impossible to go back to the way it was before.
To put the insight to test we asked one of the world's leading tech-gurus, Peter Rojas (founder of Engadget, Gdgt, Rcrd Lbl) to go a day without any of his gadgets and only use gadgets from the past. We filmed the day and put him through some tests to see if he can truly function without any of his gadgets. Watch the video to see what happens.
The second video also talks about progress in technology and asks if you can ever go back to the way it was before.
Both these pre-launch videos for the 2013 Lexus GS, created specifically for Facebook and Youtube, encourages conversation about technologies and things you can never go back to. Tying back to the Lexus GS brand message: Once you experience the all-new Lexus GS, there is no going back.