Remember when Coco was hosting the Tonight Show and then Leno took it away from him? Yeah, no one wants to be reminded of that atrocity. But the point is I got a promo outta it. I worked with the producers and writers of the then "Tonight Show with Conan O' Brien" to create a promo to help launch the HS250h. From thousands of submissions Coco picked one lucky winner who got his old car destroyed on national television while receiving the keys to a brand new Lexus HS250h. Coco promoted this event for over a month and this event got all sorts of coverage in the media. For that and for being awesome in general, he will always be my favorite.
Lexus